Toast runs your restaurants. It wasn't built to tell you which guests are slipping away or where the next dollar hides. We turn that transaction data into decisions — by guest, by location, by daypart.
Built for multi-unit operators and franchisees, not enterprise data teams.
Toast captures every transaction, but transactions aren't insight. Toast customer insights unify your locations, join Toast with loyalty and delivery, and turn it into who to win back, what to upsell, and where revenue is leaking — answers an operator can act on this week, not a data project.
Great POS, thin on guest intelligence — especially across many locations. Reporting lives per-store, third-party delivery hides the guest, and the questions that grow revenue go unanswered.
The transactions are captured.
The guests are in there.
Turning one into the other is the part Toast leaves to you.
Which guests are new, loyal, or lapsing — across every location, not per store.
What sells together, what carries margin, what to promote where.
Where revenue slips — dead dayparts, lost regulars, delivery blind spots.
We connect Toast across locations and join it to loyalty and delivery, so a guest is one profile — not a scatter of receipts. Then the insight is operational: who to win back, what to sell, where to push.
Complementary to Toast, never a rip-and-replace. We make the data you already generate finally answer the question.
The report isn't the point; the win-back campaign or the menu change is. So we run the whole distance and keep the plumbing out of your way.
See the guest across locations, decide the move, act on menu and marketing, and Track what it returned.
You get answers an operator can act on, and a firm that knows how to get them out of Toast without a year-long build. The POS is the enabler; the guest decision is the point.
The two moves that turn Toast data into guest intelligence.
Per-store reporting hides the multi-unit guest. We stitch Toast together across the fleet so a guest who visits three of your locations is one profile, not three strangers.
The full guest lives across POS, loyalty, and third-party delivery. We combine them so you see real frequency and value — and stop losing the delivery guest to a blind spot.
Every row ties to a move an operator actually makes — and how we get there.
| Decision | The question an operator asks | What you get | How we get there |
|---|---|---|---|
| Win-back | Which regulars are slipping? | Lapsing-guest lists by location | Guest-level Toast + loyalty joins |
| Upsell | What should we promote, where? | Basket & menu-mix insight | Item-level POS analysis |
| Delivery | Who are our third-party guests? | Delivery guests, de-anonymized where possible | Delivery + POS reconciliation |
| Local | Which locations over/underperform? | Location & daypart benchmarks | Multi-unit Toast rollups |
Bundled, this becomes part of Operator OS — our commercial intelligence layer for multi-unit restaurants.
By unifying guest data across locations and channels, we surfaced $25–30M in loyal-guest revenue an operator wasn't acting on — and made it addressable.
Read the case study →“Rower turns strategy into execution. They built menu-level pricing dashboards that drove our pricing decisions at the site level. It felt like commercial-grade software, not a reporting tool. If you need analytics that change how decisions get made, Rower delivers.”
Trusted by operators at McAlister's, Blaze Pizza, Moe's, and Roark Capital brands.
The questions we hear most from multi-unit operators and franchisees.
Guest-level frequency and value, lapsing-regular lists, basket and menu-mix analysis, daypart and location benchmarks, and win-back targets — once Toast is unified across locations and joined to loyalty and delivery. Toast captures the data; the insight comes from connecting and modeling it.
Yes. Per-store reporting is Toast's default; we stitch locations together so a guest who visits several of your restaurants is a single profile, and you can benchmark and roll up across the fleet.
No. This is complementary. Toast stays your POS; we turn the data it already generates into guest intelligence and decisions, without a rip-and-replace.
Yes — that's where the real guest appears. We join Toast to your loyalty program and third-party delivery so frequency and value reflect the whole relationship, not just dine-in receipts.
Not necessarily. Many operators get most of the value from unified Toast plus loyalty without standing up a full customer data platform. If a CDP is the right call, we'll say so — and help you weigh build-vs-buy honestly.
One conversation. We'll tell you what it would take to turn your POS data into guest decisions.
We'll tell you what guest revenue is hiding in your Toast data.
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