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Executive Decision System™

You invested in data.
Your leaders still aren’t getting faster decisions from it.

Most analytics platforms are built for analysts. We build the intelligence layer executives actually use. Live in 2 weeks. Adopted or we stay.

2 wks
From SOW to live
14
Enterprise deployments
$0
Hourly exposure

Trusted by leaders at:

Our methodology

The Executive Decision System™

A closed-loop system that builds your intelligence infrastructure and tracks every decision to its outcome. Not a project with an end date. A system that evolves with your business.

01 / DESIGN
Design
  • +Map how leaders actually decide
  • +Identify existing data patterns
  • +Prototype the decision flow
  • +Validate before a line of code is written
02 / DEVELOP
Develop
  • +Connect prototype to real data
  • +Specify the platform declaratively
  • +Stand up cloud infrastructure
  • +Agile sprints with weekly checkpoints
03 / DEPLOY
Deploy
  • +Stakeholder training at every tier
  • +Real-time intelligence catalog
  • +Single orchestration layer
  • +Role-based access control
04 / EVOLVE
Evolve
  • +Continuous system observability
  • +ROI reporting tied to decisions made
  • +Feedback loops and SLO refinement
  • +Ongoing upgrades and fixes
Deployed at: Alkermes Azurity Pharmaceuticals Roark Capital Group McKesson
What we build with

AI-native intelligence infrastructure, not bolted-on analytics.

Most BI platforms added AI as a feature. We architect around it. Every system incorporates machine learning, predictive analytics, and agentic workflows from the ground up — so your leaders get recommendations, not just visualizations.

Predictive Analytics
ML models that surface what's likely to happen next, not just what happened last quarter. Territory forecasting, demand signals, risk scoring.
Agentic Workflows
LLM-powered agents that monitor your data environment, flag anomalies, and surface decision-ready briefs to leaders without manual intervention.
Unified BI + AI Layer
Tableau, Power BI, and generative AI in one governed experience. Self-service analytics for every persona, with data governance built in, not bolted on.
Cloud Data Architecture
Modern cloud data platform design with scalable ETL pipelines, clean data governance frameworks, and architecture built for how AI models actually consume data.
Stakeholder Enablement
Data democratization across every tier. From the C-suite to field teams, built for the decisions each persona actually makes, not a one-size dashboard.
Decision Intelligence
A closed-loop system that tracks every recommendation to its outcome. KPI dashboards built around decisions made, not reports delivered.
Works with: Tableau Power BI Snowflake Databricks dbt OpenAI Azure AWS
How we work

We measure success by decisions made. Not dashboards shipped.

Three principles that separate an intelligence system from another analytics engagement.

01
Fixed scope. Fixed fee.
Every engagement is scoped and priced before we start. No hourly billing, no scope creep surprises. You know exactly what you're getting and what it costs before a contract is signed.
02
Live in 2 weeks. Adopted or we stay.
We don't hand off a platform and disappear. We stay until your leaders are using it. Adoption is part of the deliverable, not a separate engagement.
03
Built for executives. Not analysts.
Every system is designed around the decisions your leaders make, not the data your analysts want to explore. If it doesn't change how a decision gets made, we don't build it.
The entry point

Know exactly what you're dealing with before you commit to anything.

A two-week audit of your entire analytics environment. Costed path forward included. Yours to keep regardless.

We inventory every report, dataset, pipeline, and system in your environment. We map dependencies, identify duplication and ownership gaps, and hand you a prioritized, costed roadmap. No obligation to continue. All deliverables owned by you on day one.

"This de-risks the full engagement for both parties and gives you a clear, evidence-based picture before any further commitment is made."
Two weeks. Fixed fee. Yours to keep.
No hourly exposure. No obligation to continue.
Book a call →
All deliverables are owned by you upon delivery. No obligation to proceed.
D1
Full Environment Inventory
Every report, dataset, and pipeline registered with structured metadata. You'll finally know what you have and what it's costing you.
D2
Environment Topology Map
A visual map of how your systems connect, where data flows, and where ETL dependencies create downstream risk.
D3
Complexity and Risk Assessment
Duplication density, model risk, data governance gaps, and ownership exposure. What's blocking faster decisions, quantified.
D4
Sequenced Scope and Cost Recommendation
What to fix first, what to defer, and what it costs. Costed and sequenced. No guesswork.
D5
Business Priority Alignment Summary
Priorities tied to revenue and operational impact. The document that turns the next phase into a business case, not a BI cleanup project.

What leaders say after working with Rower.

Rower did not just build dashboards. They helped us design a commercial intelligence platform that connected sales, marketing, and commercial operations into one coherent experience. The result was a framework our teams could actually execute against, not just report from. That is a fundamentally different kind of partner.

Rashad Rahman
VP of Enterprise Data and Analytics, Azurity Pharmaceuticals

Before Rower, our commercial, marketing, and sales teams were each working from their own version of the data. Rower built us a reporting experience that connected sales, marketing, and commercial operations into one trusted view. We stopped debating the data and started making decisions with it. That is what commercial excellence actually looks like.

Nicole Hengst
Head of Business Intelligence, Specialty Pharma

Rower understands something most analytics firms miss. The gap between data science and commercial execution is not a technology problem, it is a thinking problem. Nasheed and his team bring the kind of strategic clarity that helps commercial leaders ask better questions and build systems that actually support how decisions get made.

Brooke Fleming
US Head of Omnichannel Marketing and Digital Enablement, UCB

Rower embedded analytics directly into our Six Sigma workflow, turning complex data into insights we could act on immediately. They cut through the noise, understood our process requirements, and delivered Tableau dashboards that didn’t just visualize data but enabled better outcomes. They made complexity simple and results measurable. I’d bring them in again without hesitation.

Brent Williams
VP of Transformation, McKesson

Rower is a fantastic partner for the Data & Analytics team at Roark Capital. We have leveraged their services on several analytics engagements and their results speak to the quality of their services. They are passionate about their work and spend the time understanding their client’s situational context to ensure they hit the mark. We are a strong proponent for the Rower team and look forward to strengthening the relationship in the future.

Brad Henderson
VP of Analytics, Roark Captial Group

Rower turns strategy into execution. They built menu level pricing dashboards that didn’t just display data but drove our pricing decisions at the site level. The detail and interactivity they delivered made it feel like commercial grade software, not a reporting tool. If you need analytics that actually change how decisions get made in your workflow, Rower delivers.

Gary Bales
Chief Marketing Officer, McAlister’s Deli

Ready to know exactly what's blocking intelligence in your organization?

Two weeks. Fixed fee. A complete picture — and a precise path forward. Owned by you, regardless of what comes next.

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Download Rower’s Executive Decision Systems™ Framework​

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