Our Expert Team

Our Unique Approach

Life Sciences

Healthcare

Restaurants & Food and Beverage

Consumer Packaged Goods (CPG)

Simplify decision making

We turn dashboards that report
into software that supports decisions.

We work with a small number of clients at any given time.

Rower — homepage sections (hero locked separately)
Built on the stack you already own — we build the layer above it
Tableau Snowflake Power BI Databricks ThoughtSpot Dataiku AWS Microsoft Azure
Why data software

A dashboard is built for the business you were.
Your business won't hold still.

The inputs keep moving.

New regulation. An acquisition. A launch. Formats, calculations, and fields all change underneath you.

A dashboard can't take it.

It's built for one moment. The next change breaks it — and someone rebuilds it all by hand.

Software bends.

Architected, versioned, maintained. Built once to absorb the next change instead of starting over.

Most of what gets called a dashboard is a software project in disguise. We build it like one.

Why teams come to Rower

You're not behind because you're slow.
You're behind because you keep rebuilding.

01
The business changed. Again.

An acquisition, a launch, a realignment — and every report breaks. Someone rebuilds it all by hand the night before the meeting. Then the next change lands.

We architect it once. Built to absorb the next acquisition or launch instead of starting you over — so the rebuild stops being your team's whole life.

02
It lives in one or two people.

You don't have a reporting factory. You've got a couple of stretched people — and half of how it works lives in their heads, not in anything you own.

We build the system that holds it. Not headcount you can't afford — one durable thing your team runs instead of rebuilds, that doesn't walk out the door when they do.

03
You hired the consultants.

They left a deck and an invoice. The actual problem is still sitting on your desk.

We build it, not just advise it. Your strategy becomes a working system that ships — so leadership sees it land and your team gets a real win, not another binder.

04
You need the real thing built.

Building a report, your team can do. Architecting a system that absorbs change is a different skill — and there's never been time to figure it out.

That's the part we own. Strategy first, execution second. We design it to bend with the business, then build it — so the next change plugs in and the rebuilding ends.

What we build into every system

Most data work stops at the chart.
Ours doesn't stop.

Every app we build runs on one loop — the reason it gets sharper every week instead of going stale.

The closed loop
Data, in motion.
01See it

Your data, in the order the business thinks — not the order it's stored.

02Decide

The next move, clear enough to act on today.

03Act

The decision ships. It doesn't sit in a slide.

04Get smarter

The result feeds back in. The next decision is sharper than the last.

Most engagements end with a dashboard. Rower engagements end with a result.

Trusted by
Kaiser Permanente Azurity Roark Capital McAlister's Deli Telix Blaze Pizza Moe's Southwest Grill
See the work

These aren't mockups. They move.

Real commercial-intelligence systems — anonymized, fully interactive. Filter them, drill into them. It's what we hand your team.

See the live work →
The flagship — the Intelligence Layer

One login. Every tool.
Personalized to every role.

Five logins. Three versions of the same number. A report that took three days and got ignored in the meeting.

We unify your platforms into one intelligence layer — and a CFO and a territory rep log into the same system and see completely different things. We don't replace your stack. We build the layer above it.

See the Intelligence Layer →
Intelligence Layer · one source of truth
Q4 financial overview · consolidated
$142M
Total revenue
+18% YoY
34.2%
Gross margin
+2.1pt
$11.4M
EBITDA
+31% YoY
Northeast40%
Southeast22%
West17%
AI — CFO insightQ4 outperformed Q3 on a 28% rise in enterprise contracts. Margin expansion signals pricing power in the Northeast — current trajectory supports raising Q1 guidance toward $160M+.
The Woodlands, TX · my territory · 15 accounts
229K
Total Rx (13wk)
+380%
8
Next best actions
AI-generated
3
At-risk accounts
Needs attention
Customer 1 · The WoodlandsF2F engagement
Customer 3 · ShenandoahAt risk — call
Customer 4 · BryanFollow-up
AI — territory insightCustomer 1 Rx up 380% in 13 weeks — prioritize face-to-face this week. Customer 3 is declining; intervene before the next review cycle. Three accounts have had no contact in 30+ days.

What leaders say after working with Rower.

"Rower turns strategy into execution. They built menu-level pricing dashboards that drove our pricing decisions at the site level. It felt like commercial-grade software, not a reporting tool. If you need analytics that change how decisions get made, Rower delivers."

Gary Bales
Gary Bales
Chief Marketing Officer
McAlister's Deli

"Rower did not just build dashboards. They designed a commercial intelligence platform that connected sales, marketing, and operations into one coherent experience — a framework our teams could execute against, not just report from. A fundamentally different kind of partner."

Rashad Rahman
Rashad Rahman
VP, Enterprise Data & Analytics
Azurity Pharmaceuticals

"Before Rower, our commercial, marketing, and sales teams each worked from their own version of the data. Rower connected all three into one trusted version. We stopped debating the data and started making decisions with it."

Nicole Hengst
Nicole Hengst
Head of Business Intelligence
Specialty Pharma

"The gap between data science and commercial execution isn't a technology problem — it's a thinking problem. Nasheed and his team bring the clarity that helps leaders ask better questions and build systems that support how decisions actually get made."

Brooke Fleming
Brooke Fleming
US Head of Omnichannel Marketing
& Digital Enablement, UCB

"Rower embedded analytics directly into our Six Sigma workflow, turning complex data into insights we could act on immediately. They made complexity simple and results measurable. I'd bring them in again without hesitation."

Brent Williams
Brent Williams
VP of Transformation
McKesson

"A fantastic partner for our Data & Analytics team. Their results speak to the quality of their work — they take the time to understand the situational context and consistently hit the mark."

Brad Henderson
Brad Henderson
VP of Analytics
Roark Capital Group
Now accepting conversations

If you know the decision
you're trying to make — we should talk.

"What decision are you trying to make?"
Request a Conversation →

No pitch. No sales deck. Just a conversation.

From dashboards to the apps your business runs on.

Accessibility Statement

At Rower Consulting, we are committed to ensuring digital accessibility for everyone, including individuals with disabilities. We strive to continually improve the user experience for all visitors and apply the relevant accessibility standards of WCAG 2.1 (Web Content Accessibility Guidelines).

If you encounter any accessibility barriers or have suggestions for improving our website’s accessibility, please contact us through our Contact Form and we will work to address the issue.

Privacy Policy

1. Introduction

Welcome to Rower Consulting (“we,” “our,” or “us”). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://rowerconsulting.com (the “Site”).

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

2. Information We Collect

We collect information in two ways:

  1. Information you provide to us:
    • Personal information that you voluntarily provide to us when you fill out forms on our Site.
    • This may include your name, email address, and any other information you choose to provide in the form fields.
  2. Information collected automatically:
    • We use Google Site Kit, which integrates several Google services to collect and analyze data about our website visitors.
    • This may include information such as your IP address, browser type, operating system, referring URLs, device information, pages visited, and the dates/times of visits.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • To respond to your inquiries or requests
  • To provide you with information or services you have requested
  • To improve our website and user experience
  • For internal record keeping and administration
  • To analyze website traffic and optimize user experience using Google Site Kit

4. Google Site Kit

We use Google Site Kit to help us understand how visitors interact with our website and to improve our services. Google Site Kit integrates several Google services, which may include:

  • Google Analytics: for website traffic analysis
  • Google Search Console: for search performance data
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These services collect non-personally identifiable information which may include:

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  • Indexing data
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  • Website performance metrics

This information helps us to improve our website and its content. Google’s ability to use and share information collected by Google Site Kit is restricted by the Google Site Kit Terms of Service and the Google Privacy Policy. You can learn more about how Google uses data when you use our site by visiting https://www.google.com/policies/privacy/partners/.

5. How We Protect Your Information

We are committed to ensuring that your information is secure. We have implemented suitable physical, electronic, and managerial procedures to safeguard and secure the information we collect online to prevent unauthorized access or disclosure.

6. Third-Party Sharing

We do not sell or lease your personal information to any third parties. However, aggregated, anonymized data collected through Google Site Kit may be shared with Google as part of the service’s functionality.

7. Cookies and Tracking Technologies

We use cookies to improve your experience on our website. These cookies may collect non-personal information. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer.

Google Site Kit may use cookies to collect information. You can learn more about how Google uses cookies by visiting https://www.google.com/policies/privacy/partners/.

8. Your Rights

Depending on your location, you may have certain rights regarding your personal information, such as the right to access, correct, or delete your data. Please contact us if you wish to exercise these rights.

9. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us

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