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Executive Decision System™

We build intelligence systems for organizations that have invested in data — and still aren't getting decisions from it.

Your systems weren't built for how leaders make decisions. We build the intelligence layer that closes that gap — and we don't stop until it runs.

Trusted by leaders at:

Pharma commercial platforms
4
Specialty · Mid-market · Launch-stage
Restaurant & F&B brands
10
QSR · Fast casual · Multi-location operators
Fastest delivery
2 wks
From signed SOW to a running system

The Executive Decision System™

A closed-loop methodology that builds intelligence infrastructure and tracks every decision to its outcome. Not a project. A system that evolves with your business.

01 — DESIGN
Design
  • User-journey mapping
  • Discover existing patterns
  • Prototype the decision flow
  • Validate decision prototype
02 — DEVELOP
Develop
  • Map prototype to real data
  • Declaratively specify the platform
  • Ready resources
  • Agile sprints
03 — DEPLOY
Deploy
  • Training
  • Real-time catalog
  • Single point of orchestration
  • Tenancy & access control
04 — EVOLVE
Evolve
  • Consistent observability
  • ROI reporting
  • Feedback loops & SLO evolution
  • Bug fixes & upgrades
Decision Feedback Loop — behavioral impact becomes the KPI. We don't measure report delivery. We measure decisions made and outcomes achieved.
Used by: Alkermes Azurity Pharmaceuticals Roark Capital Group McKesson

You've been here before. Here's why this is different.

Most organizations that come to Rower have already tried. A platform that didn't get adopted. A firm that delivered a deck. A build that stalled. We know. And we work differently.

What the last firm did
What Rower does
Delivered a roadmap
vs
Delivers a running system
Left when the contract ended
vs
Stays until adoption is confirmed
Built for analysts to interpret
vs
Built for leaders who decide
You owned all the risk
vs
We share the risk with you
Report builders
vs
Strategic enablers

Start with the Intelligence Readiness Assessment™

Establish the facts before committing to transformation.

Most organizations lack a factual, quantified understanding of their intelligence environment's complexity, ownership, and risk exposure. The IRA™ fixes that in two weeks.

"Phase 0 exists to establish facts before committing to transformation. It de-risks the full engagement for both parties — and gives you a clear, evidence-based picture before any further commitment is made."
Two weeks · Fixed fee · No hourly exposure
Book IRA™ →

All deliverables owned by you upon delivery. No obligation to proceed to Phase 1.

D1
Full Environment Inventory
Complete register of all reports, datasets, and systems with structured metadata per item.
D2
Environment Topology Map
Visual map of environment structure, dependencies, and data source connections.
D3
Complexity Assessment Report
Findings on duplication density, model risk, environment parity gaps, and ownership gaps.
D4
Phase 1 Scope Recommendation
Costed, sequenced recommendation for what to fix first and how to sequence the rest.
D5
Business Priority Alignment Summary
Top priorities tied to revenue or operational impact. The document that turns Phase 1 into a business case — not a BI cleanup.

What leaders say after working with Rower.

Rower did not just build dashboards. They helped us design a commercial intelligence platform that connected sales, marketing, and commercial operations into one coherent experience. The result was a framework our teams could actually execute against, not just report from. That is a fundamentally different kind of partner.

Rashad Rahman
VP of Enterprise Data and Analytics, Azurity Pharmaceuticals

Before Rower, our commercial, marketing, and sales teams were each working from their own version of the data. Rower built us a reporting experience that connected sales, marketing, and commercial operations into one trusted view. We stopped debating the data and started making decisions with it. That is what commercial excellence actually looks like.

Nicole Hengst
Head of Business Intelligence, Specialty Pharma

Rower understands something most analytics firms miss. The gap between data science and commercial execution is not a technology problem, it is a thinking problem. Nasheed and his team bring the kind of strategic clarity that helps commercial leaders ask better questions and build systems that actually support how decisions get made.

Brooke Fleming
US Head of Omnichannel Marketing and Digital Enablement, UCB

Rower embedded analytics directly into our Six Sigma workflow, turning complex data into insights we could act on immediately. They cut through the noise, understood our process requirements, and delivered Tableau dashboards that didn’t just visualize data but enabled better outcomes. They made complexity simple and results measurable. I’d bring them in again without hesitation.

Brent Williams
VP of Transformation, McKesson

Rower is a fantastic partner for the Data & Analytics team at Roark Capital. We have leveraged their services on several analytics engagements and their results speak to the quality of their services. They are passionate about their work and spend the time understanding their client’s situational context to ensure they hit the mark. We are a strong proponent for the Rower team and look forward to strengthening the relationship in the future.

Brad Henderson
VP of Analytics, Roark Captial Group

Rower turns strategy into execution. They built menu level pricing dashboards that didn’t just display data but drove our pricing decisions at the site level. The detail and interactivity they delivered made it feel like commercial grade software, not a reporting tool. If you need analytics that actually change how decisions get made in your workflow, Rower delivers.

Gary Bales
Chief Marketing Officer, McAlister’s Deli

Ready to know exactly what's blocking intelligence in your organization?

Two weeks. Fixed fee. A complete picture — and a precise path forward. Owned by you, regardless of what comes next.

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At Rower Consulting, we are committed to ensuring digital accessibility for everyone, including individuals with disabilities. We strive to continually improve the user experience for all visitors and apply the relevant accessibility standards of WCAG 2.1 (Web Content Accessibility Guidelines).

If you encounter any accessibility barriers or have suggestions for improving our website’s accessibility, please contact us through our Contact Form and we will work to address the issue.

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Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

2. Information We Collect

We collect information in two ways:

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We use the information we collect for the following purposes:

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We do not sell or lease your personal information to any third parties. However, aggregated, anonymized data collected through Google Site Kit may be shared with Google as part of the service’s functionality.

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Download Rower’s Executive Decision Systems™ Framework​

Get instant access to our proprietary 4-phase methodology.