Rower — About

About Rower

We build data software — the analytic apps your business runs on.

Rower designs, builds, and maintains analytic apps on top of the data you already have. Each one runs a closed loop — data into decisions, decisions into action, results into the next, sharper decision — and we keep it running like a software team, not a one-time project. Founder-led. Priced on results, not hours.

From dashboards to decisions.

Four reasons your data finally drives action.

Analytic apps, not dashboards.

We build software on top of your data. Interactive tools that help leaders make decisions quickly and confidently, not static reports that get ignored.

Insight becomes action.

Every product is designed to close the loop between data, decisions, and outcomes. Each interaction makes the system smarter and the next decision easier.

Built for outcomes.

Success is measured by adoption, speed, and business impact, not reports delivered or hours logged.

Senior builders only.

The people who understand your business are the people who build the solution. No handoffs. No layers of account management. Just experienced operators delivering work that lasts.

Who builds it

Founder-led, and built by senior hands.

Nasheed Sabree

Founder & Principal

Nasheed spent fifteen years inside companies that had spent millions on data and still couldn't get a straight answer to a simple question. The platforms were bought, the dashboards everywhere — and the people who had to decide were still waiting on a number that arrived too late to matter. The gap was never the technology. It was the absence of data software built for the decision itself. So he built the firm that builds it — and stays to keep it sharp.

Companies don't lack data. They lack software built for the decision in front of them — and that's the only thing we build.

Our leadership team

Houston Haynes

Managing Partner

Jamie Auck

Director of AI Engineering

Alex Michael

Director of Client Enablement

Susan Haynie, PhD

Director of Data Science

+ Our extended network

Behind the leadership team is a trusted network of senior specialists — vetted, not outsourced. The leadership team stays on point, first conversation to final result.

Work that's run inside

R · O · W · E · R

Results Only Work Environment — Reimagined.

ROWE began as a management idea: stop measuring hours, start measuring results. We built a firm around it — and went further. Every Rower engagement resolves to the same currency: more revenue found, leaner operations, faster decisions, and data that finally pays for itself. You don't buy our time. You buy what it makes possible.

You don't pay us for time.
You pay us for what becomes possible.

Now accepting conversations

If you know the decision you're trying to make — we should talk.

"What decision are you trying to make?"

Request a Conversation →

No pitch. No sales deck. Just a conversation.

Our Vision

Our Expert Team

Our Unique Approach

Life Sciences

Healthcare

Restaurants & Food and Beverage

Consumer Packaged Goods (CPG)

We build data software — the analytic apps your business runs on.