Sharper numbers, sooner. We turn the demand signals you already own — NRx, TRx, NBRx, scripts and fills — into a forecast leadership funds strategy on, then measure it against actuals and refine.
Dataiku software partner · built for teams at Telix, Azurity, Alkermes, and UCB.
Pharma commercial forecasting projects demand across NRx, TRx, and NBRx, reconciles scripts written against fills dispensed, and scales from national down to prescriber level. Done right, it isn't a spreadsheet exercise. It's the system your commercial team plans, funds, and defends strategy against.
National, state, indication-level demand, forecast by hand, across a portfolio. It's slow, it's fragile, and the moment a leader asks “why,” the model can't answer for itself.
The demand exists.
The data exists.
The time to turn one into a number you'd stake a plan on is what's missing.
Your cleanest early read on real adoption — patients new to the product.
The pace of new prescribing in a period. Momentum, week over week.
New plus refills — the installed base and the durability of demand.
We forecast the market and your product, and triangulate across multiple methodologies — ensemble, modeled, and estimated — rather than betting the plan on one fragile model. Then we measure every forecast against actuals and refine each cycle.
The number gets sharper over time — and the field and territory planning built on it sharpens with it.
The forecast isn't the model. It's the decision the model lets you make. So every engagement runs the whole distance — and the technology stays in service of the number, not the headline.
We put predictive precision in leaders' hands in weeks — then Track it against actuals so it keeps earning their trust.
You get defensible numbers, faster, and a firm that knows exactly where the tools help and where they don't. Commercial leaders don't need another platform pitch. They need the decision the platform was supposed to deliver.
A national number is where forecasting starts, not where decisions get made. We build to the granularity your field and access teams actually plan against.
National forecasts are the starting line. We build down to state, territory, and individual prescriber, so a regional lead plans against their own number — not a company-wide average that hides where demand actually is.
Written isn't dispensed. Abandonment, prior auth, and reversals open a gap between them. We reconcile TRx/NRx signals against specialty-pharmacy dispense and claims, so your forecast reflects what actually reached patients.
Every row ties to a decision a commercial lead actually makes — and how we get there.
| Decision | The question a leader asks | What you get | How we get there |
|---|---|---|---|
| Brand demand | What will NRx / TRx / NBRx do next? | A demand forecast leadership funds against | Predictive models on your TRx/NRx signals |
| Forecast accuracy | Is the forecast holding up? | Forecast-vs-actuals tracking, refined each cycle | Actuals feedback loop in Dataiku |
| Scripts vs. fills | What's actually reaching patients? | Written-vs-dispensed truth, reconciled | Claims & specialty pharmacy status |
| Geographic plan | Where is demand growing, and where isn't it? | State & territory forecasts your field can act on | Geo demand & alignment data |
| Prescriber precision | Which HCPs drive the curve? | HCP-level demand your reps can prioritize | Prescriber data & call activity |
Bundled, this becomes part of PharmaIQ — our commercial intelligence layer for specialty pharma, tuned to your brand.
A global pharma company scaled national, state, and indication-level forecasting with machine learning — improving accuracy, upskilling the team, and freeing analysts for the strategic calls.
Read the case study →“Rower did not just build dashboards. They designed a commercial intelligence platform that connected sales, marketing, and operations into one coherent experience — a framework our teams could execute against, not just report from. A fundamentally different kind of partner.”
The questions we hear most from brand, forecasting, and commercial-ops leaders.
Pharma commercial forecasting projects future demand for a brand so commercial teams can plan, fund, and defend decisions. It models scripts and fills over time — typically NRx, TRx, and NBRx — across national, geographic, and indication levels, and turns that into a number leadership can act on rather than a spreadsheet nobody trusts.
NRx is new prescriptions written in a period. TRx is total prescriptions — new plus refills — and reflects momentum. NBRx is new-to-brand: prescriptions for patients new to your product, the cleanest early signal of real adoption. A good forecast reads all three together: NBRx for the leading edge, NRx for pace, TRx for the installed base.
We measure every forecast against actuals each cycle and feed the variance back into the model. Accuracy compounds — and because the refined numbers flow straight into territory and field planning, your sales teams plan against demand that keeps getting sharper.
Both, and knowing the gap matters. Scripts written can differ from fills dispensed because of abandonment, prior auth, and reversals. In retail you typically see this through TRx/NRx from IQVIA or Symphony; in specialty, dispense and status data from specialty pharmacies is the truth. We reconcile the two so your forecast reflects what actually reached patients.
Not necessarily. We forecast on the data you already license — IQVIA, Symphony, claims, or specialty pharmacy feeds — and connect it rather than forcing a new vendor. If a genuine data gap blocks a decision, we'll say so plainly.
Yes. National forecasts are the starting point, not the finish. We build down to state, territory, and prescriber granularity where the decisions actually happen — so a regional lead can plan against their number, not a company-wide average.
A tool gives you capability; it still needs someone who knows demand, data, and the commercial decision to run it. As a Dataiku software partner we build models that run in production — but the differentiator is a team that knows what to do with them. You keep the system and its logic when we're done.
Weeks, not quarters. We start with the single forecast that matters most to your number, wire up the data behind it, and get a version in leaders' hands early — then extend across products, geographies, and indications from there.
One conversation. We'll tell you, plainly, what it would take to get a forecast you'd stake a plan on.
We'll tell you what it would take to get a forecast your commercial team can plan against.
Book a diagnostic callAccessibility Statement
At Rower Consulting, we are committed to ensuring digital accessibility for everyone, including individuals with disabilities. We strive to continually improve the user experience for all visitors and apply the relevant accessibility standards of WCAG 2.1 (Web Content Accessibility Guidelines).
If you encounter any accessibility barriers or have suggestions for improving our website’s accessibility, please contact us through our Contact Form and we will work to address the issue.
Privacy Policy
Welcome to Rower Consulting (“we,” “our,” or “us”). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://rowerconsulting.com (the “Site”).
Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.
We collect information in two ways:
We use the information we collect for the following purposes:
We use Google Site Kit to help us understand how visitors interact with our website and to improve our services. Google Site Kit integrates several Google services, which may include:
These services collect non-personally identifiable information which may include:
This information helps us to improve our website and its content. Google’s ability to use and share information collected by Google Site Kit is restricted by the Google Site Kit Terms of Service and the Google Privacy Policy. You can learn more about how Google uses data when you use our site by visiting https://www.google.com/policies/privacy/partners/.
We are committed to ensuring that your information is secure. We have implemented suitable physical, electronic, and managerial procedures to safeguard and secure the information we collect online to prevent unauthorized access or disclosure.
We do not sell or lease your personal information to any third parties. However, aggregated, anonymized data collected through Google Site Kit may be shared with Google as part of the service’s functionality.
We use cookies to improve your experience on our website. These cookies may collect non-personal information. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer.
Google Site Kit may use cookies to collect information. You can learn more about how Google uses cookies by visiting https://www.google.com/policies/privacy/partners/.
Depending on your location, you may have certain rights regarding your personal information, such as the right to access, correct, or delete your data. Please contact us if you wish to exercise these rights.
We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.
If you have any questions about this Privacy Policy, please contact us.
