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Pharma IQ

Pharma commercial intelligence

From launch to territory to market access —
one intelligence system.

A live commercial intelligence system built for pharma leaders. Territory performance, prescriber intelligence, wholesaler data, and market access — unified in one view. Built on Tableau. Powered by the Executive Decision System™.

This is a working demonstration with anonymized data. Not a mockup.

Built on your stack.
Live in weeks.
No rip-and-replace. No new platform to buy. We build the intelligence layer on the Tableau, Power BI, and tools your team already uses — and deliver in 4–8 weeks.
Designed for your decisions.
Not your analysts.
Every persona — commercial leader, regional manager, market access director — sees the intelligence relevant to their decisions. Not a one-size dashboard. A system built around how your teams actually work.
From territory to boardroom.
One trusted view.
Launch performance. Prescriber targeting. Wholesaler trends. Market access metrics. All connected. All trusted. All in one system that holds up when leadership challenges a number.
How we built it

A 10-step design strategy built around how pharma leaders actually make decisions.

PharmaIQ wasn't designed around data availability. It was designed around decision moments — the specific questions a commercial leader, regional manager, or sales rep needs answered before they act.

Every persona gets a tailored experience. Every insight is tied to an action. Every view is designed to survive the room — including the board meeting where someone challenges a number.

Read how we built RowerPharm IQ →
01
User authentication & role definition — persona-based access from login
02
Interactive dashboard overview — real-time KPIs, customizable by role
03
Data exploration & analysis — advanced filtering, heat maps, drill-down
04
Insight panel — anomaly detection, benchmarking, predictive modeling
05
Custom reporting & export — PDF, Excel, PowerPoint ready
06–10
Collaboration, AI recommendations, feedback loops, training, and HIPAA-compliant security
Read the full methodology →
What you're seeing
Commercial intelligence — not dashboards
Territory-level performance, prescriber targeting, wholesaler trends, and market access metrics — unified and actionable for every commercial persona.
Built on
Your existing stack
Tableau Cloud. Curator by Interworks. No new platform to buy, no rip-and-replace. We build the intelligence layer on the tools your team already uses.
Who this is for
Commercial, medical, market access, and executive teams
Every persona sees the intelligence relevant to their decisions. Not a one-size-fits-all dashboard. A system designed around how your teams actually work.

Want this for your commercial team?

Start with the Intelligence Readiness Assessment™. Two weeks. Fixed fee. We map exactly what it would take to build this for your organization.

Book Intelligence Readiness Assessment™ →
Two weeks · Fixed fee · All deliverables owned by you

Accessibility Statement

At Rower Consulting, we are committed to ensuring digital accessibility for everyone, including individuals with disabilities. We strive to continually improve the user experience for all visitors and apply the relevant accessibility standards of WCAG 2.1 (Web Content Accessibility Guidelines).

If you encounter any accessibility barriers or have suggestions for improving our website’s accessibility, please contact us through our Contact Form and we will work to address the issue.

Privacy Policy

1. Introduction

Welcome to Rower Consulting (“we,” “our,” or “us”). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://rowerconsulting.com (the “Site”).

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

2. Information We Collect

We collect information in two ways:

  1. Information you provide to us:
    • Personal information that you voluntarily provide to us when you fill out forms on our Site.
    • This may include your name, email address, and any other information you choose to provide in the form fields.
  2. Information collected automatically:
    • We use Google Site Kit, which integrates several Google services to collect and analyze data about our website visitors.
    • This may include information such as your IP address, browser type, operating system, referring URLs, device information, pages visited, and the dates/times of visits.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • To respond to your inquiries or requests
  • To provide you with information or services you have requested
  • To improve our website and user experience
  • For internal record keeping and administration
  • To analyze website traffic and optimize user experience using Google Site Kit

4. Google Site Kit

We use Google Site Kit to help us understand how visitors interact with our website and to improve our services. Google Site Kit integrates several Google services, which may include:

  • Google Analytics: for website traffic analysis
  • Google Search Console: for search performance data
  • Google AdSense: for advertising performance (if applicable)
  • Google PageSpeed Insights: for website performance data

These services collect non-personally identifiable information which may include:

  • Website traffic data
  • Search query data that led to our site
  • Indexing data
  • Data about how visitors interact with our site
  • Website performance metrics

This information helps us to improve our website and its content. Google’s ability to use and share information collected by Google Site Kit is restricted by the Google Site Kit Terms of Service and the Google Privacy Policy. You can learn more about how Google uses data when you use our site by visiting https://www.google.com/policies/privacy/partners/.

5. How We Protect Your Information

We are committed to ensuring that your information is secure. We have implemented suitable physical, electronic, and managerial procedures to safeguard and secure the information we collect online to prevent unauthorized access or disclosure.

6. Third-Party Sharing

We do not sell or lease your personal information to any third parties. However, aggregated, anonymized data collected through Google Site Kit may be shared with Google as part of the service’s functionality.

7. Cookies and Tracking Technologies

We use cookies to improve your experience on our website. These cookies may collect non-personal information. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer.

Google Site Kit may use cookies to collect information. You can learn more about how Google uses cookies by visiting https://www.google.com/policies/privacy/partners/.

8. Your Rights

Depending on your location, you may have certain rights regarding your personal information, such as the right to access, correct, or delete your data. Please contact us if you wish to exercise these rights.

9. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us. 

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