How We Built a Pharma Intelligence Platform: RowerPharm IQ
In the fast-paced world of pharmaceuticals, success depends on data-driven decision-making, strategic market insights, and seamless user experiences across diverse industry roles. At Rower, we built RowerPharm IQ, a cutting-edge Pharma Intelligence Platform designed to empower stakeholders at every level—from sales representatives to commercial leaders—with actionable intelligence. Our approach to UI/UX ensures that each persona within the industry can extract the insights they need efficiently, making data more accessible, intuitive, and impactful. Our 10-step UX Design Strategy prioritizes ease of use, personalization, and actionable insights, making complex pharmaceutical data digestible and impactful. Below, we take a deep dive into our structured design approach: 1. User Authentication and Role Definition Tailoring the Experience to User Needs A seamless, role-based authentication system is the foundation of our UX strategy. Upon logging in, the system identifies the user’s role—whether a sales representative, regional manager, executive, or analyst—and customizes the dashboard, data access, and alerts accordingly. Key Features: 2. Dashboard Overview Data at a Glance: Interactive and Customizable Our intuitive dashboard design aggregates key performance metrics, market trends, competitive analysis, and regulatory updates in a visually compelling format. Users can customize their dashboards to focus on the most relevant KPIs, making data-driven decisions faster and more efficient. Key Features: 3. Data Exploration and Analysis Deep-Dive Analytics for Smarter Decision-Making We incorporate advanced search and filtering features, allowing users to explore data by product, region, time period, and other dimensions. Additionally, we use data visualization techniques such as charts, graphs, and heat maps to enhance interpretability. Key Features: • Advanced filtering for granular data exploration • Rich visualization tools for trend analysis • User-friendly analytics for both technical and non-technical users 4. Deep Dives and Insight Generation Transforming Data into Actionable Insights Our “Insight Panel” feature enables users to investigate anomalies, such as an unexpected sales dip, by identifying contributing factors and potential corrective actions. Additionally, benchmarking tools allow users to compare performance against industry standards. Key Features: • “Insight Panel” for deep analysis of sales trends and anomalies • Benchmarking tools to compare performance with competitors • Predictive modeling to forecast trends and business outcomes 5. Reporting and Exporting Custom Reports for Better Decision-Making Users can generate and export customized reports in various formats (PDF, Excel, PowerPoint), selecting the most relevant data points, insights, and visualizations for internal use or external presentation. Key Features: • Flexible report generation tailored to user needs • Multi-format exports for easy sharing • Customizable templates for standardized reporting 6. Collaboration and Sharing Fostering Teamwork with Integrated Collaboration Tools Collaboration is key in pharma. We integrate collaboration tools that enable teams to share insights, comment on data, and suggest actions directly within the platform. A built-in notification system alerts users to new insights, data changes, or suggestions from colleagues. Key Features: • Real-time collaboration on insights and reports • Internal communication features for better decision-making • Automated alerts to notify users of key updates 7. Actionable Insights and Recommendations AI-Driven Decision Support for Pharma Professionals Our platform uses AI-powered analytics to detect patterns, predict trends, and recommend adjustments to strategies. Decision-support tools help users explore potential “what-if” scenarios and optimize sales and marketing strategies. Key Features: • AI-driven automated insights to highlight critical trends • Personalized recommendations for sales and marketing teams • Scenario analysis tools for better decision-making 8. Continuous Learning and Feedback Loop Evolving with User Needs User feedback is at the core of our iterative design approach. A built-in feedback mechanism allows users to report on usability, insight accuracy, and recommendation effectiveness. Additionally, adaptive learning algorithms enhance the platform experience over time. Key Features: • User feedback collection for continuous improvement • Machine learning-based adaptation to enhance usability • Personalized UI/UX enhancements based on user preferences 9. Training and Support Empowering Users with Knowledge To ensure maximum adoption and usability, we provide comprehensive onboarding, training, and support resources. These include tutorials, FAQs, and live support options, ensuring users can navigate the platform with ease. Key Features: • Onboarding sessions for new users • Extensive knowledge base with FAQs and tutorials • Live support for real-time assistance 10. Security and Compliance Protecting Sensitive Pharma Data Given the strict regulatory environment in pharma, we ensure that all data within our platform is encrypted and compliant with industry regulations (e.g., HIPAA in the U.S.). We also maintain audit trails to track user activity and ensure security monitoring. Key Features: • End-to-end encryption for data security • Regulatory compliance (HIPAA, GDPR, etc.) • Audit trails for transparency and accountability Conclusion: Rower’s UI/UX Approach – A Game-Changer in Pharma At Rower Consulting, we understand that the pharmaceutical industry operates within a complex, data-heavy environment. With RowerPharm IQ, we’ve built a powerful, ready-made solution for pharma professionals, ensuring that every role—whether in sales, marketing, or leadership—can leverage data effectively. Our persona-driven UX/UI approach ensures a seamless experience, transforming complex datasets into actionable intelligence. By integrating AI-driven insights, real-time collaboration, and robust security measures, we are redefining UI/UX design in pharma, making data more accessible, impactful, and intuitive than ever before. Ready to transform your pharma operations with cutting-edge UI/UX? Let’s connect!
Industry Personas in Pharma: Tailoring UI/UX for Maximum Impact
The pharmaceutical industry is undergoing a rapid transformation, driven by technological advancements and the growing need for patient-centric solutions. At Rower Consulting, we specialize in optimizing user experience (UI/UX) design within the pharmaceutical sector, ensuring seamless interactions between healthcare providers, patients, and digital platforms. Our expertise in personalized medicine, artificial intelligence (AI), digital health, and regulatory compliance positions us at the forefront of pharmaceutical innovation. Pharmaceutical ecosystems involve diverse stakeholders, each with unique needs and challenges. Understanding these industry personas is key to designing effective solutions that improve engagement, efficiency, and decision-making. Below are the primary personas we cater to at Rower Consulting: 1. Sales Representatives: Tech-Enabled, Lean Salesforce Sales reps are the frontline of pharmaceutical commercialization. They require intuitive, data-driven tools to effectively communicate product value to healthcare professionals (HCPs). Key Needs: How Rower Helps: 2. Sales Leaders: Driving Growth Through Portfolio Approach Sales leaders focus on developing and deploying high-performing field teams. They need tools to track performance, interpret consumer behavior, and optimize engagement strategies. Key Needs: How Rower Helps: 3. Marketing Professionals: Agility in Go-to-Market Strategies Marketing teams in pharma must execute brand strategies while monitoring real-time market performance. They require advanced, data-driven platforms to optimize marketing tactics and ROI. Key Needs: How Rower Helps: 4. Market Access & Strategy Analysts (MASA): Monitoring Market Signals MASA professionals focus on ensuring accessibility and reimbursement for pharmaceutical products. Their work is heavily reliant on tracking policy changes, competitor strategies, and real-time market signals. Key Needs: How Rower Helps: 5. Commercial Leaders: Strategic Decision-Makers Executive leaders, including the Chief Commercial Officer (CCO), Commercial Leadership Team (CLT), and Board of Directors (BoD), oversee overall business strategy and drive long-term growth. Key Needs: How Rower Helps: The Future of Pharma with Rower Consulting As the pharmaceutical industry continues to evolve, the importance of intuitive, patient-focused UI/UX design will only grow. At Rower Consulting, we are committed to: Through our expertise in UI/UX, AI, and digital transformation, we help pharmaceutical companies bridge the gap between cutting-edge technology and user-friendly experiences. Let’s shape the future of pharma, healthcare, and patient engagement—together.
Building Smarter: How Data and AI Are Transforming Construction
In construction, time is money—and delays can be the difference between success and failure. Whether managing a high-volume home development, coordinating restaurant openings, or overseeing multi-site construction projects, leaders need more than instinct. They need real-time insights, predictive analytics, and AI-powered decision-making to stay ahead of risks, control costs, and deliver on time. The Construction Analytics Revolution Despite being one of the largest global industries, construction has long been underserved when it comes to intelligent tracking, predictive planning, and actionable insights. Many firms still rely on outdated spreadsheets, siloed reports, and reactive problem-solving instead of using data-driven foresight to anticipate challenges and mitigate risk before it’s too late. That’s where Rower comes in. We leverage Alteryx, Databricks, Tableau, Power BI, and advanced AI models to empower construction leaders with the right data at the right time, turning complex challenges into clear, executable strategies that keep projects on track. Key Applications of Data & AI in Construction 1. Predicting Completion Timelines with Precision Missing deadlines isn’t just a nuisance—it’s a financial disaster. Using machine learning models in Databricks, we forecast delays before they happen, factoring in everything from weather risks to staffing shortages and regulatory bottlenecks, ensuring you stay ahead of disruptions. 2. Tracking Construction Stages in Real-Time From permitting to final inspection, we provide end-to-end visibility into project status across multiple sites. With Tableau and Power BI dashboards, stakeholders can access real-time updates, proactively manage bottlenecks, and coordinate teams for seamless execution. 3. Optimizing Contractor & Vendor Performance Not all contractors are equal. By analyzing historical performance data with Alteryx, we identify the firms that consistently meet deadlines, minimize cost overruns, and deliver high-quality work, helping you make informed hiring decisions. 4. Understanding Location-Based Risks Some sites require more time and planning—whether due to zoning laws, weather patterns, supply chain constraints, or nearby gas stations impacting permitting requirements. Our AI models assess location-based risks, helping teams plan with confidence and precision. 5. Managing Change Orders & Preventing Scope Creep Unexpected changes derail projects, drive up costs, and push back completion dates. We track and analyze change orders, providing insights into root causes, financial impact, and strategies to mitigate unnecessary disruptions. 6. Ensuring Multi-Site Coordination & Scalability Building hundreds of locations at scale? Rower’s analytics solutions provide centralized visibility across all active projects, enabling leaders to balance resources, set realistic targets, and accelerate completions—all while keeping costs in check. Why Data is the New Blueprint for Construction Construction projects are complex, fast-moving, and high-stakes. Relying on instinct and outdated tracking methods is no longer enough. By integrating Alteryx for automation, Databricks for large-scale analytics, and Tableau/Power BI for dynamic reporting, Rower transforms raw data into powerful insights, giving leaders the tools they need to build faster, smarter, and with fewer costly surprises. Construction isn’t just about breaking ground—it’s about breaking barriers. And with the right data, the possibilities are limitless. Ready to see what’s possible? Let’s talk.
The Last Hurdle for Delivering Enterprise Software
Integrating Interworks Curator with the same identity provider as the reporting systems it hosts offers a robust solution for seamless authentication and authorization. This article will survey the high-level considerations and help ensure a smooth start your journey. We include some info on integrating first-party company web apps into Curator alongside cloud-built reporting solutions, ensuring a one-time single sign-on (SSO) through Curator fosters a seamless application experience. Integration with Tableau and PowerBI Interworks Curator provides comprehensive documentation for integrating with Tableau and PowerBI. These integrations allow users to leverage their existing analytics tools within the Curator environment. Tableau Cloud uses its own form of pass-through authentication, however, it requires login names to be consistent with the primary identity provider. Consulting a seasoned expert on this helps to smooth out the rough edges in the integration process. Customizing Curator for First-Party Applications To achieve a seamless SSO experience, a few considerations go into integrating first-party company web apps into Curator. This process involves several key steps: Some Assembly Required Creating a truly smooth SSO experience, especially with in-house applications, requires a certain level of expertise. The integration process involves configuring identity providers, adapting applications, and managing identity pass-through, all of which can be complex and require specialized knowledge Conclusion Integrating Interworks Curator using Entre ID Connect with in-service analytics platforms can significantly enhance your organization’s operational capabilities. For organizations looking to create a cohesive and secure system, consulting with experts at Rower Consulting can be invaluable. We have the experience and knowledge to ensure a smooth integration process, tailored to your specific needs. By leveraging the power of Curator and a unified identity provider like Entre ID Connect, your organization can enjoy a robust, integrated solution that enhances the user experience and operational efficiency. We’re here to help you navigate the complexities of software integration so that you can focus on your business. Call us today!
The Hidden Costs of Data Silos and the Power of Unified Analytics
In today’s data-driven world, data silos are the silent killers of enterprise growth. They fragment teams, slow decision-making, and obscure opportunities hidden in your data. For businesses to remain competitive, unifying silos isn’t just an option—it’s a business imperative. At Rower Consulting, we understand that unifying your data estate is the foundation of innovation. That’s why we’ve partnered with Interworks Curator, a transformative platform that unites tools like Tableau, Power BI, and more into a single, seamless experience. Together, we’re helping organizations move from disconnected systems to a unified analytics environment that drives smarter, faster decisions. The High Cost of Data Silos Silos don’t just slow your team—they jeopardize your entire strategy. Here’s how they hurt your business: The result? Opportunities are missed, resources are wasted, and your organization risks falling behind. The Solution: Curator by InterWorks Curator is the unifying force your business needs. As the connective layer for your analytics tools, Curator creates a centralized, intuitive platform that enables real-time insights, seamless collaboration, and streamlined decision-making. Here’s How Curator Transforms Your Business: The Rower Consulting Advantage Unifying silos requires expertise. Here’s why Rower Consulting is your ideal partner for implementing Curator: Why Unifying Silos Matters Maintaining silos isn’t just inefficient—it’s a strategic risk. Unified analytics deliver: The Future of Analytics Starts with Rower Consulting Unifying your analytics isn’t just about tools—it’s about creating a connected, agile, and innovative organization. Curator by InterWorks, implemented by Rower Consulting, gives you the foundation to unify your silos, foster collaboration, and unlock the full potential of your data. Ready to unify silos and unlock your organization’s full potential? Explore the possibilities with Rower Consulting and Curator. Sign up for a personalized demo through our Collaboration Gateway to see how unified analytics can revolutionize your business. Let’s move from silos to unity—together.
Why Should You Migrate to Tableau Cloud?
In today’s fast-evolving data analytics space, companies are quickly realizing the need to migrate their data platforms to the cloud. As one of the leading data visualization tools, Tableau Cloud stands out as a great choice for your business’s cloud data needs. Moreover, Tableau Cloud offers a robust, scalable, and secure network solution to manage your analytics environment. However, it is important to note that the migration process requires strategic planning and careful preparation. This guide is meant to help your business explore some of the benefits, considerations, and steps to ensure a successful migration to Tableau Cloud. Moving your data to Tableau Cloud will unlock the following advantages: Preparing Your Data for Migration The key to a successful migration begins with preparation. Here are the necessary steps to make sure your organization is cloud-ready: Clearly understanding what you will do with the analysis results is integral to making the most of Pulse AI’s capabilities. Steps for Migration Evaluate Your Current Environment Analyze your current analytics setup. If your data is on-premise, consider migrating to a cloud-based data platform to avoid the complexities of Tableau Bridge. Best Practices for Optimizing Your Analytics Setup How Rower Consulting Can Help Migrating to Tableau Cloud can feel overwhelming, but it doesn’t have to be. Rower Consulting specializes in guiding businesses through the migration process with tailored strategies and expert support. Our services include: • Data Preparation: Ensuring your data is clean, structured, and ready for Tableau Cloud. • Cloud Migration Planning: Developing a comprehensive roadmap for a seamless transition. • Integration Support: Simplifying the connection between your data and Tableau Cloud. • Training and Enablement: Equipping your team with the skills to leverage Tableau Cloud and Tableau Pulse effectively. With Rower Consulting by your side, you can unlock the full potential of Tableau Cloud while minimizing risks and maximizing ROI.
Change Management: Driving Organizational Success with Rower Consulting
In today’s rapidly evolving business landscape, technological advancements and organizational shifts are inevitable. Whether it’s updating workflows, introducing new people processes, or optimizing tech stacks, companies often find themselves struggling with how to successfully transition from their current state to an ideal future state. This is where change management comes in—a critical practice that ensures smooth and effective transformations. At Rower Consulting, we specialize in leveraging change management strategies to bridge organizational gaps and drive successful outcomes. Why Change Management is Vital for Business Change isn’t just a disruption—it’s an opportunity. However, many companies struggle to manage change effectively. The consequences can be costly, from underutilized technologies to misaligned processes and frustrated employees. Research shows that up to 70% of change initiatives fail to meet their objectives, primarily due to poor planning and execution. Change management aims to mitigate these risks by: Imagine a high-performing football team. Now, picture swapping out the quarterback and receivers without preparing the team for the adjustment. The result? Miscommunication, dropped plays, and a poor season. Similarly, businesses investing heavily in new technology without adequately onboarding employees often see their investments go unused. Change management ensures that all elements work cohesively toward success. Rower’s Change Management Approach At Rower Consulting, we take a tailored and methodical approach to change management, ensuring each client’s unique needs are met. Our framework is grounded in the following principles: How Rower Utilizes Change Management: Real-World Impact Case Study 1: Tech Stack Optimization for a Retail Client A leading retail company invested heavily in a state-of-the-art inventory management system, but adoption rates among employees were alarmingly low. Rower stepped in to uncover the root causes—insufficient training and resistance to change. By implementing a structured onboarding program, employee engagement tools, and leadership alignment sessions, we increased adoption rates by 75% within three months. Case Study 2: Process Redesign for a Manufacturing Firm A manufacturing client faced inefficiencies due to outdated workflows. Rower’s discovery phase identified bottlenecks and redundancies that were costing the company. We designed a streamlined process and conducted comprehensive training sessions. Within six months, operational efficiency improved by 30%, and employee satisfaction scores rose by 40%. Why Choose Rower Consulting? At Rower, we understand that change is more than just a business decision—it’s a human process. By placing your team and staff at the heart of every transformation, we ensure that our solutions are not only effective but sustainable. Whether you’re navigating a technological upgrade, revamping your processes, or fostering productivity shifts, Rower Consulting is here to guide you every step of the way. Embrace change with confidence. Let Rower Consulting turn your challenges into opportunities for growth and success. Contact us today to learn more!
Why You Should Migrate from Alteryx to Dataiku
1. Rower’s Strategic Partnership with Dataiku Rower has a strategic partnership with Dataiku that allows for seamless integration with existing data solutions. This partnership enables businesses to migrate their data smoothly from previous databases into Dataiku’s environment, enhancing operational efficiency and minimizing disruption during the transition. 2. Industry-Leading AI Capabilities: Within the data market offerings, Dataiku is the best-positioned company for AI capabilities and enterprise solutions. Moreover, Dataiku is also an industry leader according to Gartner’s Magic Quadrant. For context, the Gartner Magic Quadrant is a research methodology and visual tool created by the renowned global research and advisory firm Gartner. It evaluates technology companies and their products within the markets in which they operate. The two major criteria used for evaluation in the quadrant are “ability to execute” and “completeness of vision.” Gartner’s Magic Quadrant is widely used among businesses to assess tech companies and help businesses make informed decisions when choosing the right technology solution for their needs. When we compare Alteryx and Dataiku according to Gartner’s metrics, we can see that Dataiku is the clear winner in both categories, which further solidifies its position as an industry leader. 3. Accessible AI Functionality: As we venture into a world further propelled by AI and our ability to harness its power, Dataiku stands at the forefront of maximizing your data with its built-in AI functionality. The simple drag-and-drop interface makes AI not only intuitive but also accessible across teams. AI models are made available as widgets that your team can leverage without the need for coding skills. Additionally, Dataiku’s no-code environment is highly flexible. It supports all major programming languages for those who prefer to code, making it versatile and catering to every team’s technical level. 4. Cloud-based solution: Unlike Alteryx, which has traditionally been limited to desktop usage and can still present challenges with scalability and accessibility, Dataiku offers a robust, collaborative cloud-based environment. This enables all team members across various departments to work on projects simultaneously, fostering much greater collaboration. With Dataiku, teams can scale effortlessly as data needs grow, ensuring a seamless experience that avoids the potential bottlenecks of traditional desktop applications. Case Study: How Dataiku Elevates Rower’s Clients in the Pharmaceutical Sector For one client in the pharmaceutical industry, Rower utilized Dataiku to automate their sales forecasts. This resulted in forecast predictions that were 40% more accurate than previous models. Furthermore, the sales team was able to leverage the refined and more precise sales forecasts provided by Dataiku, which allowed the team to set more accurate sales targets. Streamlining HCP Target Lists Dataiku enabled our client to automate the creation of healthcare provider (HCP) target lists, transforming a previously manual, time-consuming task into a streamlined process. This increased accuracy and saved valuable resources for the team. R&D Innovation with Automated Chemical Analysis Rower supported another client’s R&D team by leveraging Dataiku to automate chemical evaluations within patent databases. This enhancement expedited the research process, allowing the team to evaluate chemical properties in less time, contributing to faster innovation cycles. Call to Action: Unlock the Full Potential of Your Data with Rower and Dataiku If you’re looking to streamline your data migration from Alteryx or optimize your AI capabilities, now is the time to connect with Rower. Our consultancy team has the knowledge and experience to replicate your existing logic in Dataiku, providing a smooth and efficient transition. Ready to take the next step in data innovation? Contact Rower Consultancy today to discover how we can help you drive greater efficiency, collaboration, and AI success with Dataiku.