Our Expert Team

Our Unique Approach

Data Strategy & Architecture

Intelligence Platform Development

Change Management and Adoption

Life Sciences

Healthcare

Restaurants & Food and Beverage

Consumer Packaged Goods (CPG)

Case Studies

We do not just advise. We build. Here is what that looks like in practice.

Resource Type

Resources

Pharmaceuticals

From Fragmented Data to Unified Intelligence: How One Client Left Their Legacy System Behind—Without Losing a Day of Work

Pharmaceuticals

How We Actually Built It:The Technical Reality of Embedding a Legacy App

Pharmaceuticals

Pharma Silos Aren’t the Problem. Assuming Data Can’t Cross Them Is.

Case Study

Automating Processes, Data Analytics Portal Development

Increased productivity and regulatory compliance through empowered data-driven decision-making.

Blog

How We Built a Pharma Intelligence Platform: RowerPharm IQ

At Rower, we built RowerPharm IQ, a cutting-edge Pharma Intelligence

Restaurants/QSR

Replacing Broadcast LTOs With AI-Driven Targeting — 1.5–3x ROI Improvement

Restaurants/QSR

Automating Loyalty Sign-Ups at the POS to Unlock $10–20M in Enrollment Lift

Restaurants/QSR

Identifying $25–30M in Loyal Guest Revenue Hidden in Existing Data

Blog

How One Pharma Company Went from Fragmented Chaos to Unified Analytics in 90 Days

Blog

Optimizing Pharma Supply Chains: Enhancing Manufacturing Efficiency Through API Utilization

Blog

Rower’s AI and Machine Learning Approach in the Pharmaceutical Space

Blog

The Last Hurdle for Delivering Enterprise Software

Blog

Change Management: Driving Organizational Success with Rower Consulting

Blog

Why Should You Migrate to Tableau Cloud?

Blog, Uncategorized

Why You Should Migrate from Alteryx to Dataiku

Blog

Industry Personas in Pharma: Tailoring UI/UX for Maximum Impact

Pharmaceutical ecosystems involve diverse stakeholders, each with unique needs and

Case Study, Healthcare

AI/ML-Driven Commercial & Sales Transformation for Women’s Health Portfolio

Improve customer segmentation and sales targeting.

Case Study, Pharmaceuticals

API Utilization Optimization – AI for Drug Manufacturing Efficiency

A pharmaceutical manufacturer aimed to optimize API (Active Pharmaceutical Ingredient)

Case Study, Pharmaceuticals

Best-in-Class Pharmaceutical Commercial Forecasting

A pharmaceutical company aimed to improve the accuracy of its

Case Study, Pharmaceuticals

Pharmaceutical Commercial Analytics

A pharmaceutical company aimed to enhance its commercial analytics capabilities.

Case Study

ATD Prescriber Prediction – AI for Commercial Targeting

A pharmaceutical company sought to optimize salesforce efficiency in targeting

Case Study

AI-Powered Clinical Trial Recruitment – Patient Finder

A biopharma company wanted to enhance patient recruitment efficiency for

Case Study

ATD Prescriber Prediction – AI for Commercial Targeting

A pharmaceutical company sought to optimize salesforce efficiency in targeting

Case Study

AI-Driven R&D Transformation for CNS Therapeutics

A global biopharma company specializing in CNS therapeutics needed to

What Leaders Say

Rower did not just build dashboards. They helped us design a commercial intelligence platform that connected sales, marketing, and commercial operations into one coherent experience. The result was a framework our teams could actually execute against, not just report from. That is a fundamentally different kind of partner.

Rashad Rahman
VP of Enterprise Data and Analytics, Azurity Pharmaceuticals

Before Rower, our commercial, marketing, and sales teams were each working from their own version of the data. Rower built us a reporting experience that connected sales, marketing, and commercial operations into one trusted view. We stopped debating the data and started making decisions with it. That is what commercial excellence actually looks like.
Nicole Hengst
Head of Business Intelligence, Specialty Pharma

Rower understands something most analytics firms miss. The gap between data science and commercial execution is not a technology problem, it is a thinking problem. Nasheed and his team bring the kind of strategic clarity that helps commercial leaders ask better questions and build systems that actually support how decisions get made.

Brooke Fleming
US Head of Omnichannel Marketing and Digital Enablement, UCB

Rower embedded analytics directly into our Six Sigma workflow, turning complex data into insights we could act on immediately. They cut through the noise, understood our process requirements, and delivered Tableau dashboards that didn’t just visualize data but enabled better outcomes. They made complexity simple and results measurable. I’d bring them in again without hesitation.

Brent Williams
VP of Transformation, McKesson

Rower is a fantastic partner for the Data & Analytics team at Roark Capital. We have leveraged their services on several analytics engagements and their results speak to the quality of their services. They are passionate about their work and spend the time understanding their client’s situational context to ensure they hit the mark. We are a strong proponent for the Rower team and look forward to strengthening the relationship in the future.

Brad Henderson
VP of Analytics, Roark Captial Group

Rower turns strategy into execution. They built menu level pricing dashboards that didn’t just display data but drove our pricing decisions at the site level. The detail and interactivity they delivered made it feel like commercial grade software, not a reporting tool. If you need analytics that actually change how decisions get made in your workflow, Rower delivers.

Gary Bales
Chief Marketing Officer, McAlister’s Deli

Accessibility Statement

At Rower Consulting, we are committed to ensuring digital accessibility for everyone, including individuals with disabilities. We strive to continually improve the user experience for all visitors and apply the relevant accessibility standards of WCAG 2.1 (Web Content Accessibility Guidelines).

If you encounter any accessibility barriers or have suggestions for improving our website’s accessibility, please contact us through our Contact Form and we will work to address the issue.

Privacy Policy

1. Introduction

Welcome to Rower Consulting (“we,” “our,” or “us”). We are committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://rowerconsulting.com (the “Site”).

Please read this privacy policy carefully. If you do not agree with the terms of this privacy policy, please do not access the site.

2. Information We Collect

We collect information in two ways:

  1. Information you provide to us:
    • Personal information that you voluntarily provide to us when you fill out forms on our Site.
    • This may include your name, email address, and any other information you choose to provide in the form fields.
  2. Information collected automatically:
    • We use Google Site Kit, which integrates several Google services to collect and analyze data about our website visitors.
    • This may include information such as your IP address, browser type, operating system, referring URLs, device information, pages visited, and the dates/times of visits.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • To respond to your inquiries or requests
  • To provide you with information or services you have requested
  • To improve our website and user experience
  • For internal record keeping and administration
  • To analyze website traffic and optimize user experience using Google Site Kit

4. Google Site Kit

We use Google Site Kit to help us understand how visitors interact with our website and to improve our services. Google Site Kit integrates several Google services, which may include:

  • Google Analytics: for website traffic analysis
  • Google Search Console: for search performance data
  • Google AdSense: for advertising performance (if applicable)
  • Google PageSpeed Insights: for website performance data

These services collect non-personally identifiable information which may include:

  • Website traffic data
  • Search query data that led to our site
  • Indexing data
  • Data about how visitors interact with our site
  • Website performance metrics

This information helps us to improve our website and its content. Google’s ability to use and share information collected by Google Site Kit is restricted by the Google Site Kit Terms of Service and the Google Privacy Policy. You can learn more about how Google uses data when you use our site by visiting https://www.google.com/policies/privacy/partners/.

5. How We Protect Your Information

We are committed to ensuring that your information is secure. We have implemented suitable physical, electronic, and managerial procedures to safeguard and secure the information we collect online to prevent unauthorized access or disclosure.

6. Third-Party Sharing

We do not sell or lease your personal information to any third parties. However, aggregated, anonymized data collected through Google Site Kit may be shared with Google as part of the service’s functionality.

7. Cookies and Tracking Technologies

We use cookies to improve your experience on our website. These cookies may collect non-personal information. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer.

Google Site Kit may use cookies to collect information. You can learn more about how Google uses cookies by visiting https://www.google.com/policies/privacy/partners/.

8. Your Rights

Depending on your location, you may have certain rights regarding your personal information, such as the right to access, correct, or delete your data. Please contact us if you wish to exercise these rights.

9. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

10. Contact Us

If you have any questions about this Privacy Policy, please contact us

Download Rower’s Executive Decision Systems™ Framework​

Get instant access to our proprietary 4-phase methodology.